A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
“The essence of strategy is choosing what not to do.” —Michael Porter
Strategies should give everyone vision, purpose, and put everyone in the business on the same page. Now we know where we are going, how we will get there, and what the end looks like. The organization is of one accord and knows what we are working towards. If it doesn’t align with the strategy then it needs to be placed in the backlog.
This is not to say changes cannot be made. In fact, strategies must be revisited and validated often, but floundering without a plan is not acceptable. People will since your apprehension and discern the desperation. Business will suffer and your best people will simply leave.